For now the following backfill options are available, which will be selected automatically by the algorithm.

  • Top Selling Products
  • Recently Added Products
  • Products Currently On Sale
  • Top Grossing Products

These will be used if the recommendation engine does not find a good product to recommend to make sure that the customer is always presented with a product recommendation. 

In most cases this reason for not finding any products to recommend are the lack of data. For example if a new product that has been added to the assortment that still not has any purchases, then it could be hard for the model to find a good recommendations, hence in such case the backfill will be displayed.

For more information you can also visit our blog. Link to blog.